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Guess Which Brooklyn Brand American Apparel Scooped Up? Photo: Courtesy of Oak NYC American Apparel may be a strictly made-in-L.A. brand, but its new acquisition means its about to soak up some serious Brooklyn flavor. In a surprising move, American Apparel has bought Oak NYC, the brand's first purchase of an independent retailer. Why Oak? Dov Charney, charmain and CEO of American Apparel tells WWD, "I saw an opportunity to build Oak without a lot of extra costs. They can leverage our manufacturing capabilities, our POS [point-of-sale] and RFID [radi...
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